Dave Bock
Fifteen years in enterprise IT taught me that the technology is rarely the hard part — knowing what's actually worth building is. I bring that judgement to every conversation, then build the result through Ember Labs, the company I started to do exactly this properly.
How I Can Help
One conversation. Then the right door.
Everything starts with a straight conversation about what's actually costing you time, money, or growth. From there, it lands in one of three places.
Strategy & Scoping
A paid session where we work out what's actually worth fixing — and what isn't. You walk away with a clear report, not a sales pitch. You keep the report either way, no pitch, no obligation.
See Strategy & ScopingCustom Builds
When the answer is "build something," Ember Labs builds it — websites, AI automations, custom apps. Scoped, priced, and delivered properly.
See what Ember Labs buildsEmber Stories
If you just need consistent, on-brand content without hiring anyone — this is self-serve. Free sample, no card required.
Try it freeHow it works
One problem at a time. That's it.
I don't sell packages. I find the one thing costing you the most time or money, and I fix it. Then we talk about what's next.
We talk
You tell me about your business. What's working, what's not, what keeps you up at night. No cost, no obligation. I'm listening for the one thing that would make the biggest difference.
We find the one thing
What's costing you the most time, money, or missed opportunity right now? Not three things. One. That's where we start.
We scope it
For anything beyond a conversation, a strategy session is a paid step through Ember Labs — because the thinking is where the real value is.
I deliver it
You see results before we talk about what's next. A working website. An automation that saves you hours. An SEO strategy that replaces your agency. Something tangible.
We grow from there
Trust earned. If there's a next problem worth solving, Ember Labs is there for it — the relationship carries, even though the work now runs through the company.
Recent Work
Built. Delivered. Working.
Real projects, some built directly, most now delivered through Ember Labs — same tools, same standards, same person answering the phone.
I Need To Create
Website for creativity coach Steve Supple
Steve Supple needed a website for his coaching and speaking business. We had one consultation, and seven days later his ...
Visit SiteEmber
AI agent framework for Claude Code
A private framework for AI-native software development. Not a tool — a discipline. Persistent memory, specialist agents,...
Learn moreEmber SiteForge
AI-driven website generation from a brief
Takes a business brief and autonomously designs, builds, and deploys a production-ready website. Ember agents handle pla...
What clients say
“Dave set up my website to accept edits and updates via Claude AI. This required setup through GitHub and Vercel. Dave set it all up in about an hour. He did an amazing job.”
Ready?
Tell me what's costing you time or money.
I'll point you the right way.
No jargon, no packages, no pressure. If it's a quick answer, I'll give it to you here. If it's bigger, that's what the Ember Labs strategy session is for.
About Dave
Dave Bock spent fifteen years in enterprise IT before building Ember Labs — the company that now does the AI, websites, and strategy work he used to do solo. This site is the personal record: who he is, what he's building, and the thinking behind it.
More about Dave
Looking for Ember Labs?
Dave's AI company has its own home now. Head over for the Ember app, services, and how to work with the team.