About
Fifteen years in.
Still building.
Fifteen years in enterprise IT, now building Ember Labs — the company that does the AI, website, and strategy work I used to do solo. This is where I write about the thinking behind it.
Who I am
The short version — for the record.
Dave Bock is an Adelaide-based IT consultant with fifteen years of enterprise experience — from service desk to application development to leading teams on delivery projects. In 2026 he started building Ember Labs — the company doing that work now, at scale, on the strength of the same judgement he built his reputation on. He holds a Graduate Certificate in Cyber Security from the University of Adelaide and builds with the same AI tools he implements for clients.
Background
How I got here.
Fifteen years in IT and coaching have taught me that the most valuable thing you can do in a technical environment isn't have all the answers. It's ask the right questions and create space for others to do their best thinking.
I started on the service desk. From there the path moved through team leadership, major incident management, service management analysis, and eventually into ServiceNow application development — building custom applications, designing connector architectures, and developing the governance frameworks that make integrations sustainable.
Along the way I led developer teams on delivery projects. I ran sprint ceremonies, managed workload, and mentored people through technical challenges — not from a title, but from the work itself. I've found that the best outcomes come when you focus less on directing and more on enabling.
In 2026 I started building Ember Labs alongside my day job — because the people who actually build with AI, not just read about it, are the ones who can help others get it working. This site is where I keep sharing what I find along the way; the company is where the work actually happens now.
Credentials & expertise
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Graduate Certificate in Cyber Security
University of Adelaide
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ITIL V4 Foundation
Service management certification
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15 years enterprise IT
Service desk through application development
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ServiceNow
Application development · connector architecture · governance
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Enterprise Service Management
Platform strategy · integration · process design
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AI tools & automation
Active practitioner · building in public
How I think
The approach, plainly stated.
"Technology only creates value when the people around it feel equipped to move forward with confidence."
On what actually matters in a technical environment
"The best outcomes come when you focus less on directing and more on enabling."
On leadership and how I run teams
"The people who understand this technology practically will be the ones who help their organisations navigate what's coming."
On why I build with AI, not just talk about it
Active builds
The proof is in the work.
I'm not just advising on AI — I'm building with it. These are the projects currently in motion.
Ember
A specialist AI framework — 43 AI assistants covering every stage of building software. The same system that built this site.
AI infrastructure · active
See the engine at Ember LabsSieno
An AI-powered SEO platform. Explores how AI can handle the repetitive, structural work of helping businesses show up in search results.
AI tooling · active build
WordPress Ember Connector
Bridges WordPress with Ember AI agents — automated content publishing, SEO updates, and site management without the manual handoff.
AI tooling · active
What's next
If this resonates,
let's talk.
Whether you want to explore working together or just understand what I do — the first conversation is always free and always straight.