About
Fifteen years in.
Still building.
I work with the people trying to make sense of technology — not the ones selling it. AI, cybersecurity, and digital strategy, explained plainly and put to work.
About
I work with the people trying to make sense of technology — not the ones selling it. AI, cybersecurity, and digital strategy, explained plainly and put to work.
Who I am
Dave Bock is an Adelaide-based AI coach and digital strategy advisor with fifteen years of IT and coaching experience. He started on the service desk and worked his way through team leadership, managing major incidents, and building custom software on enterprise platforms. Along the way, coaching and mentoring became as central to his work as the technical side — helping people build confidence with technology, not just use it. He holds a Graduate Certificate in Cyber Security from the University of Adelaide. In 2026 he started an advisory practice to help business owners get AI working for them, make better decisions with technology, and protect what they've built. He builds with the same AI tools he coaches others to use, and shares what he learns along the way.
Background
Fifteen years in IT and coaching have taught me that the most valuable thing you can do in a technical environment isn't have all the answers. It's ask the right questions and create space for others to do their best thinking.
I started on the service desk. From there the path moved through team leadership, major incident management, service management analysis, and eventually into ServiceNow application development — building custom applications, designing connector architectures, and developing the governance frameworks that make integrations sustainable.
Along the way I led developer teams on delivery projects. I ran sprint ceremonies, managed workload, and mentored people through technical challenges — not from a title, but from the work itself. I've found that the best outcomes come when you focus less on directing and more on enabling.
In 2026 I started building this advisory practice alongside my day job — because the people who actually use AI, not just read about it, will be the ones who help others figure it out. I'm learning in public and sharing what I find along the way.
Credentials & expertise
Graduate Certificate in Cyber Security
University of Adelaide
ITIL V4 Foundation
Service management certification
15 years enterprise IT
Service desk through application development
ServiceNow
Application development · connector architecture · governance
Enterprise Service Management
Platform strategy · integration · process design
AI tools & automation
Active practitioner · building in public
How I think
"Technology only creates value when the people around it feel equipped to move forward with confidence."
On what actually matters in a technical environment
"The best outcomes come when you focus less on directing and more on enabling."
On leadership and how I run teams
"The people who understand this technology practically will be the ones who help their organisations navigate what's coming."
On why I build with AI, not just talk about it
Active builds
I'm not just advising on AI — I'm building with it. These are the projects currently in motion.
A specialist AI framework — 43 AI assistants covering every stage of building software. The same system that built this site.
AI infrastructure · active
View projectAn AI-powered SEO platform. Explores how AI can handle the repetitive, structural work of helping businesses show up in search results.
AI tooling · active build
Bridges WordPress with Ember AI agents — automated content publishing, SEO updates, and site management without the manual handoff.
AI tooling · active
What's next
Whether you want to explore working together or just understand what I do — the first conversation is always free and always straight.