What it's actually like
working together.

No packages. No pitch decks. No onboarding forms with 40 questions. Just a real conversation about where you're at, where you want to be, and whether I'm the right person to help get you there.

The honest bit — who this is for.

I work best with people who are ready to move. Not people who want a report — people who want traction.

Good fit

  • Leaders who know AI is changing things but aren't sure where to actually start
  • Teams stuck in analysis paralysis — lots of tools, no momentum
  • Executives who need security clarity without the vendor pitch
  • Professionals who want to build real, lasting capability — not just attend a workshop
  • People who value straight talk over comfortable answers

Probably not a fit

  • Looking for a 200-page strategy document to sit on a shelf
  • Wanting someone to tell you what you already want to hear
  • Need a large consulting team with a project management layer
  • After a vendor recommendation with a commission attached
  • Not willing to do the work between sessions

How it actually works.

Simple by design. The complexity is in what we work on — not how we work together.

01

We start with a real conversation

No intake form. No questionnaire. You tell me what's going on — where you're stuck, what you're trying to do, or what's not working. I listen, ask questions, and we figure out together if I can actually help. This first conversation costs nothing.

02

We agree on what success looks like

Before we start, we get clear on what a good outcome actually looks like for you. Not a vague goal — something concrete. That becomes the measure. Everything we do is pointed at it.

03

We work — at whatever pace makes sense

That might be a single focused session to unblock something specific. It might be a few weeks of hands-on work. Or ongoing coaching as things evolve. The format follows the need — not a predetermined package.

04

I hold you accountable — you hold me to it too

I don't disappear between sessions. If you said you'd do something, I'll ask about it. And if I said I'd look into something, I will. The work continues between the calls — that's where the real progress happens.

Flexible by design.

No fixed packages. The shape of the work is determined by what you actually need — not what fits a pricing tier.

Single session

A focused 90-minute session on a specific problem, decision, or question. Good for unblocking something concrete — a tool choice, a strategy call, a security concern.

Unblock a specific decision fast

Short engagement

A defined project over 2–6 weeks. We set a clear goal, work through it together, and wrap up when we've hit it. Enough time to actually move the needle.

Build capability or implement something real

Ongoing coaching

Regular sessions over an extended period. For leaders navigating a sustained change — digital transformation, building AI capability, or shifting how their team operates.

Sustained change over months

What I bring every time.

Straight talk

If I think you're heading the wrong direction, I'll say so. Diplomatically — but clearly. You're not paying me to agree with you.

No subcontracting

You work with me. Not a junior who'll report back. Every session, every email, every piece of thinking — that's me.

Prepared every time

I do my homework. I'll know what we discussed, what you committed to, and what's changed. You shouldn't have to re-explain yourself.

Practitioner perspective

I'm still building things — actively. The same tools, challenges, and thinking I coach you through, I use myself. That keeps me honest.

Your context, not a template

The coaching is shaped around your actual situation. Not a framework I've applied to 50 other clients with a find-and-replace on the name.

A clear ending

We'll know when we're done. I'm not trying to make you dependent on me — I'm trying to make you not need me.

The first conversation
costs nothing.

Tell me what you're working on. If I can help, I'll say so. If I'm not the right fit, I'll tell you that too.

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