Projects
I build to learn, and I learn to coach better. These are live projects I'm actively working on — each one testing ideas I bring back into my coaching work. None are publicly released yet — but I'm happy to talk through any of them.
Website for creativity coach Steve Supple
Consulted with author, speaker, and creativity coach Steve Supple and delivered his website seven days later. The site showcases his books, coaching, and practical frameworks for unlocking creative potential. Steve loves working with AI and has full control over his site using Claude.
AI agent framework for Claude Code
A private framework for AI-native software development. Not a tool — a discipline. Persistent memory, specialist agents, and session protocol that makes AI work the way a real engineering team does.
AI-powered SEO platform for local businesses
Multi-tenant SaaS for local service businesses — automated rank tracking, AI content generation, citation management, and Google Business Profile optimisation. Built end-to-end with FastAPI, React, and Claude.
Autonomous SEO agent built on Claude
A specialised AI agent that performs full-site technical SEO audits, schema validation, Core Web Vitals analysis, and GEO optimisation — all autonomously. Delegates to a suite of sub-agents and delivers structured reports.
AI-driven website generation from a brief
Takes a business brief and autonomously designs, builds, and deploys a production-ready website. Ember agents handle planning, design, content, and code — humans just approve the result.
Ember-powered intelligence for WordPress sites
Bridges WordPress with Ember AI agents — enabling automated content publishing, SEO updates, and site management tasks directly from the agent framework. Removes the manual handoff between AI output and live website.
AI-powered business strategy coaching agent
A specialist Ember agent that helps business owners think through strategy, priorities, and decisions. Asks the right questions, surfaces blind spots, and turns scattered thinking into clear next steps.
A personal AI assistant that knows your context
A persistent personal assistant built on Ember — manages tasks, drafts communications, tracks commitments, and handles the cognitive overhead of a busy professional. Remembers context across every session.
Track fuel prices. Stop overpaying.
A lightweight app that monitors local fuel prices and alerts you when prices drop at nearby servos. Built for Australian drivers who are tired of filling up at the wrong time.
Turn any YouTube video into structured knowledge
Fetches transcripts from YouTube videos, runs them through Claude to extract key insights, action items, and summaries, then publishes the output in clean, searchable formats. Built for rapid knowledge capture.
Self-hosted infrastructure for AI development
A purpose-built Unraid server running the full AI development stack — NFS-mounted project storage, GPU-accelerated workloads, containerised services, and the agent VM that powers every project on this site.
What Ember can ship in a single session
A fully-playable Snake game — written entirely by Ember AI agents, no human code. Server-side game loop in Python/Flask delivers real-time state over WebSocket to an HTML5 Canvas front end. A proof of concept for what AI-native development looks like in practice.
More coming soon
Why I build
"The best coaching comes from practitioners — people who are still in the arena, still building things, still getting things wrong and figuring out why."
Every project here is a live experiment in AI-assisted development, automation, and building lean systems that actually work. What I learn here feeds directly into the coaching and advisory work I do with clients.
